Grundfos started to introduce solutions to sourcing groundwater and water distribution in the Philippines thru an exclusive distributor in Manila. Since 1987, SP deep well submersible pumps and CRN vertical multi-stage inline pumps were made available locally for water works, water treatment, and boiler feeding. BP vertical pumps were eventually introduced for irrigation in the rural areas in the Visayas and Mindanao regions.
As the local culture tended to focus on pricing, the cheaper brand always had the upperhand . The challenge then was to redefine how the market should choose pumps for optimum long term performance. Eventually, companies that invested on Grundfos pumps began to realize the value of reliability and sustainability as they benefit with greater production and less down time.
In 1984, a regional office was established in Singapore to actively campaign for booster systems in the Asia Pacific market. This prompted the regional office to open a representative office in the Philippines in June 1995.
In January 2004, Grundfos Pumps Philippines was incorporated, with annual sales revenue hitting a remarkable PHP 132 million by the end of the year.
To meet the growing demands of the market, a branch office was opened in 2010 in Davao, to cater to the Mindanao area. Grundfos Philippines developed a representative based in Cebu to manage sales in the Visayas region, and a network of authorized dealers to serve customers nationwide.
In 2011, Grundfos Philippines gained the Grundfos Sales Company status as it became a global entity under the Grundfos Holdings in Denmark.
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